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Guangzhou Hengli Stage Lighting Co., Ltd.
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Where is the way out for the domestic stage lighting industry?
Release Date: [2018/5/25 17:28:48]    Total read [5195] Times

Over the years, the stage lighting market continued to prosper, and then the performance market was booming. The frequency of star concerts also gradually increased. Corresponding to the progress of the national economy, the promotion of civilized tastes, the development of stage lighting, and the depiction of choreography have become increasingly important in the entire market.

The market is expanding, but the level of domestic lighting production can not keep up with the market demand. It is often possible to hear salespeople and customers say, "We use imported XX..." Why does the domestic stage lighting lag behind in everyone's eyes? I think there are the following reasons:

I. Concept behind

The concept of backwardness involves many aspects. On the side of the manufacturer, some people think that the technology of lighting technology is low, and one look will, without investing in manpower to develop only imitation on the line; also some manufacturers think that there is no shopping mall for high-end products, large investment in development, high risk; there are other companies to implement the concept of standards Indifferent, ignore the skills standards; even the legal concept is low, shoddy, fake and shoddy. From the perspective of the user, some of the troupe leaders think that the lamps only need to be perfunctory and do not invest more funds to update equipment or purchase high-level lamps; some theater operators need to use high-performance lamps that are high in demand for maintenance and use of complicated lamps. Whether or not light leakage does not care, as long as the performance is satisfactory, less light bulbs on the line; there are some luminaire personnel used to use old lamps refused to withstand new things, new products and other stage lighting.

Second, weak research and development

Some luminaire manufacturers have a small number of developers, or even no, with low levels of professionalism. They often ask people for new products. Although it is possible to get real luminaire personnel, they do not know the stage, do not know the function of this luminaire in the stage, and do not know that the development of new products is to put an end to the problems that have occurred in previous products and cannot be developed. The lamps that are expected for the stage. After the development of new products, they leave, unable to improve and upgrade the new products, and can not get a strong guarantee in the actual application.

Third, lack of input and skills in lamp R&D

In recent years, some promising manufacturers in China have begun to invest more money and released some new products. However, for a country with an increasingly high market demand in China, it is still far from enough. Driven by economic interests, short-sighted action emerges in an endless stream, and it is rare for a willingness to invest heavily in and reserve skills.

Fourth, the impact of low-end goods

At present, many theater companies and theaters are economically distressed, especially for the numerous small and medium-sized theater groups and county-level theaters. Therefore, low-cost, low-function products still have a wide market. All manufacturers have robbed the low-end market, the price war is inevitable. The cost of the product can be saved by a factor of 5 per cent. The material is saved, the wires are a bit shorter, the processes are less, and the quality of the product is little by little. High-end merchandise is like a tall, happy and amused company. The company is not very professional when it comes to entering the industry. Therefore, it can only move forward in the low-end market.

Fifth, the manufacturing company's management level is not high

Domestic lighting companies are mostly small companies, and there are many private companies. Although a small amount has passed the ISO9000 and other world certifications, there are still a large number of craft workshop-style production and home-based management, and the construction of a modern company system is lacking.

Sixth, the impact of foreign high-quality lighting products

Leading foreign lamps have entered China, bringing new skills and new ideas to the Chinese people, but they have also impacted the domestic weak lamp market. The current high-end lighting products can be said to be dominated by foreign goods. In the past two years, many large-scale theaters that have been built and repaired have used imported lamps as long as economic conditions permit. Some domestic manufacturers are unable to compete with foreign brands and can only abandon the development of high-end products. This vicious cycle will certainly have a very negative impact on the development of the domestic lighting industry. While China's economy has fully integrated into the world, domestic lighting manufacturers have not been sophisticated (from the perspective of the world economy), and foreign brands have made great strides, domestic lighting manufacturers are facing severe challenges, but they also have enormous opportunities for development. The sustained and rapid development of the Chinese economy will surely promote the prosperity of civilization. With the increase of new theaters in recent years, the lighting market is beginning to show its enthusiasm. Therefore, preparations for meeting challenges and opportunities should be made as soon as possible. The following points I think are crucial, for reference:

First, update the concept

Concept is the most important point, the concept of new talent is new, the direction is clear, and the concept is updated in many directions, as in the above analysis of distance causes.

Second, grasp the dynamics and cutting-edge skills of the world stage lighting development

In today’s open market economy and the development of information technology, it is not difficult to know the development and frontier of the industry. It’s important to be thoughtful. The Internet is not the best tactic and it can never be fabricated again, otherwise it will be ruthlessly Eliminate the game. Conditional participation in ESTA (entertainment services and skills associations) and other activities will integrate itself into the frontier of the industry. It will not only be able to know the development status as early as possible, but also be able to participate in the standard drafting and other operations, and will be able to grasp the skills freely.

Third, strictly implement the relevant standards, the implementation of domestic and international certification of goods

The current standards for stage lighting fixtures are mainly safety standards, GB7000.1-1996 "Safety Requirements and Experiments for Lighting Fixtures" and GB7000.15-2000 "Safety Requirements for Lighting Fixtures for Stage Lighting, Television, Film, and Shooting Fields (Room and Interior)" It is the equivalent or equivalent of the standards of the World Electrotechnical Commission, and the fulfillment of these standards is beneficial to the convergence of commodities with the world. China's 3C certification is a compulsory certification for the safety of commodities. Although the first batch of 132 categories of commodities listed in the first batch of forced certifications does not include stage lighting fixtures, the manufacturers should be prepared for disaster prevention. Safety certification is a general trend. Foreign goods are certified by UL, CE, TUV, etc. As domestic lamps and lanterns want to enter the world's shopping malls, these passes are essential. Visionary lamp manufacturers can start from the domestic certification and gradually complete the world certification. At present, China may implement CQC voluntary certification for commodities not listed in the 3C certification, and the “Catalogue of Voluntary Certification for Electrotechnical Products” published in the China Quality Certification Center (CQC) includes stage and film and television lighting.

At present, the two-core connectors that are not grounded in China are necessarily not in compliance with any standard and can not pass any certification. We hereby take the opportunity to appeal to the lighting factory to stop production of lamps that have only single-phase north-south plugs without a grounding cable. The world's universal three-wire tail wire method, and electrical grounding related standards are QB/T2135-1995 "Single-phase three-pole plug and socket connector and connector skill conditions for film and television stage lighting" and WH/T17-2003 "stage light The three-pole plug-and-socket and connector type, fundamental parameters and scale” also called for colleagues in the lighting industry to cherish their own lives, reject the use of lamps without grounding devices, and call for the relevant functional departments to produce light for stage lighting. The implementation of standards in the sale shall be supervised, and the civilized system may also have corresponding arrangements for implementation. In the past ten years, a number of industry standards and national standards related to stage equipment have been drafted. Some of them are still compulsive, but they are basically in a situation where no one has fulfilled after the drafting. The key lies in the lack of publicity and supervision, in which supervision is more important. To raise the level of stage equipment, including lighting fixtures, integrate with the world and integrate into the world economy, this situation of ignoring standards can no longer be sustained.

 Fourth, strengthen industry management and coordination, and promote the effect of industry associations (societies)

Under the market economy, the original scientific research system has ceased to exist. The functions of the government arrangements such as the Department of Education (Ministry of Science and Technology) of the Ministry of Civilization and the Department of Education of the Civilization Bureau of the provinces and municipalities have changed. The China Art Performance Materials Association can carry forward its work. Handling and coordination of results, including the formulation of relevant standards and standards. For example, the famous ESTA (Society of Entertainment and Skills Association) and USITT (American Theatre Skills Association) and other arrangements within the industry have a great influence on the development of stage skills and merchandise, has a serious effect, the famous DMX512 lighting control protocol and The latest ACN network control protocol is out of these arrangements.

Fifth, develop domestic shopping malls and open up the world's shopping malls

Good products, demanding and sophisticated market support. Market demand is cultivated, and there will be more and better goods in good markets. Opening up the world market and integrating into the tide of the world economy can better improve the quality of products.

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